California Alternative Energy and Advanced Transportation Financing Authority

California Hub for Energy Efficiency Financing Pilot Programs

Designed to help California achieve its energy efficiency goals by making attractive financing available for energy efficiency investments throughout the state.

banner of images including an electrician in one, and a mother and son in another, also a electricity meter

Contact Information

If you have any questions about the California Hub for Energy Efficiency Financing pilot programs, please contact cheef@treasurer.ca.gov or (916) 651-8157.

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About the California Hub for Energy Efficiency Financing (CHEEF)

CAEATFA administers the CHEEF pilot programs as part of a public-private partnership among state agencies and investor-owned utilities (IOUs) to help California meet its energy savings goals by increasing private investment in energy efficiency retrofits. By the authority of the California Public Utilities Commission (CPUC), IOU ratepayer funds support administration of the CHEEF programs as well as a credit enhancement for participating finance companies. Access to the credit enhancement, which takes the form of a loss reserve fund that functions like insurance in the event of default, allows finance companies to offer more attractive financing to a broader base of customers. In turn, more Californians are able to undertake energy efficiency improvements for their homes and businesses. This mechanism for leveraging private capital is at the heart of the CHEEF programs.

The pilots seek to determine whether financing can yield the same type of energy savings as traditional utility rebates and incentives. Additionally, the pilots will test how on-bill repayment (OBR), through which customers can repay loans via their monthly utility bills, may encourage program uptake as well as improve loan performance. OBR functionality for the small business program, GoGreen Business, is scheduled to launch in 2021.

The residential program, formerly known as REEL and now called GoGreen Home, completed its two-year pilot phase in 2018 and was approved by the CPUC to transition to a full program in April 2020. GoGreen Business was launched in 2019 and will be evaluated at the end of its two-year pilot phase. The affordable multifamily program, GoGreen Multifamily, opened for business in 2019 and will enter the pilot phase upon its first project enrollment.

Residential Energy Efficiency Loan Assistance Program Small Business Loans, Leases, and Energy Service Agreements Master-Metered Multifamily Finance Program

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GoGreenFinancing.com is the public face of the CHEEF programs. Here, California residents and business owners can connect with participating contractors and finance companies in an online marketplace designed to make energy efficiency upgrades simple and attainable.

In August 2021, the names of the CHEEF programs were changed to more closely align with the GoGreen Financing platform. The Residential Energy Efficiency Loan (REEL) Assistance program became GoGreen Home Energy Financing, the Small Business Energy Efficiency Financing (SBF) program became GoGreen Business Energy Financing, and the Affordable Multifamily Energy Efficiency Financing (AMF) program became GoGreen Affordable Multifamily Energy Financing.

Updates from the CHEEF


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REEL Program Changes Open New EE Financing Possibilities

June 28, 2021 — New Residential Energy Efficiency Loan (REEL) Program regulations that took effect on May 24 pave the way for microloans, channel partners, new financing products and much more. Read it here.




Travis Credit Union Joins CHEEF As A REEL Lender (April 14, 2021)

Renew Energy Partners Brings Energy Service Agreements to SBF (Jan. 27, 2021)

GoGreenFinancing.com Now Available en Español (Nov. 20, 2020)


More updates on CHEEF programs