Contractor Information for the Residential Energy Efficiency Loan (REEL) Assistance Program

The REEL program is designed to facilitate greater deal flow by helping you reach new customers, sign more contracts and increase the overall scope and value of the projects you complete.

The California Hub for Energy Efficiency Financing (CHEEF) was established by the state of California to create attractive financing options for your customers so that more projects with deeper energy savings can be completed. By participating in REEL, you make these financing products available to your customers and share in the benefits, including a statewide multimillion dollar marketing, education and outreach campaign promoting the availability of special financing for energy projects – like yours.

Why Should Contractors Participate?

  • Offer 100% financing to your customers with attractive rates and terms.
  • Close more deals by offering financing created especially for energy projects.
  • Access a network of approved lenders to help source potential projects.
  • Join a network of approved contractors and get featured on the statewide websites.
  • No cost to participate.

Learn More

Join the REEL Program

Step 1: Fill out and submit a Participating Contractor Application along with your proof of insurance to

Step 2: Register and attend a Contractor Training

The CHEEF team will be hosting training events for contractors who wish to participate in the REEL Assistance Program both in-person and via webinar. This training is mandatory for contractors who want to participate in the Program.

Upcoming Trainings

The Training Events Calendar contains information on training for contractors who wish to participate in the REEL Program.

Program Tools

Resources for Enrolled Contractors

Required Project Documentation: Blank Forms to Download

How to Complete Required Forms Instructional Videos

(Please adjust your YouTube settings to view in highest quality)

Sample Project Packages with Completed Forms

The links below show illustrations of sample energy efficiency projects for different customers and how the various scenarios are captured in the required forms.

Contact Us

If you have any questions about the REEL Assistance Program, please email CHEEF.