CalSavers Marketing Campaign - Digital Toolkit
This digital toolkit is designed to help you share information to newly eligible employers with 1-4 employees about CalSavers, California’s retirement savings program for workers who do not currently have a way to save at work.
In 2022, California expanded the CalSavers mandate through SB 1126 to include employers with at least one employee. Business owners with 1-4 employees in California must register and facilitate CalSavers by December 31, 2025, if they do not offer a qualified retirement plan for their employees, or face penalties.
Employer Incentive Campaign: We’re excited to announce our Employer Incentive Campaign (EIC), aimed at encouraging early adoption of CalSavers among eligible employers. Here’s how it works:
- $500 Cash Prize: 2,000 employers will be randomly selected to receive a $500 prize.
- How to Qualify: Register early, add employees, and process at least one contribution by the end of the drawing period. Employers must maintain compliance throughout the campaign.
- Drawing Periods: The first closes at the end of July, and the second at the end of November 2025. 1,000 employers will be selected in each drawing for a total of $1 million in prizes.
We’re asking for your help in a few key ways to ensure employers are informed and prepared. Additional materials can be found in our standard digital toolkit.
- Spread the Word: Share the email blast, employer toolkit, and flyer with your members to raise awareness about the CalSavers mandate, the employer incentive campaign and upcoming deadline.
[Employer Flyer] [Employer Toolkit] [Email Blast] [Banner Ad] [Campaign Images]
- Engage on Social Media: Use our ready-to-share social media posts to amplify this message across your channels and encourage early registration.
- Host Educational Webinars: Partner with us to provide your members with critical information and answer their questions directly. Contact our outreach team at CalSavers@treasurer.ca.gov to schedule a dedicated session, or share the links to our weekly public employer educational webinars with your members: