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Digital Toolkit

This digital toolkit is designed to help you share information about CalSavers by connecting you with resources you can use for your social media accounts, web content, newsletters, and any other methods you might use to help spread the word.

Hosting an event? We have a multilingual outreach team fluent in English, Spanish, Mandarin, and Cantonese available for presentations, tabling, and more. For any requests, please contact our Outreach & Marketing Manager Jonathan Herrera at JHerrera@sto.ca.gov.

1. Sample Web Content & Newsletters

2. Handouts

To request hard copies of these materials, please email: CalSavers@sto.ca.gov

3. CalSavers Social Media Accounts

4. Hashtags

  • #CalSavers
  • #Retirement
  • #RetirementSavings
  • #YourMoneyYourFuture

5. Bit.ly Links

6. Videos

7. Image Bank

8. Logos

9. Talking Points & Statistics

    Talking Point: Too many Californians are unprepared for retirement.
    Statistic: Nearly 1/2 of Californians are on track for significant economic hardship in retirement. (Source)

    Talking Point: Without an easy way to save for retirement, most simply won’t.
    Statistic: 7.5 million Californians lack a way to save for retirement at work. (Source)

    Talking Point: Evidence shows access makes a difference. 
    Statistic: People are 15x more likely to save for retirement if they can do it at work. (Source)

    Talking Point: Retirement insecurity impacts all Californians and disproportionately impacts people of color.
    Statistic: 2/3rds of CA workers w/out access are people of color and ½ are Latino. (Source)

    Talking Point: Saving for retirement when you’re young can make a big difference in the future, but most young people are not saving.
    Statistic: 2/3rds of working Millennials have nothing saved for retirement. (Source)

10. Data

11. Select Media Coverage

12. Background